Increase your sales with Google Shopping:
The fastest way to attract more customers
Make money with Google Shopping
Google Shopping is one of the largest e-commerce platforms in the world and provides both small and large merchants with great opportunities to acquire new customers and generate high sales.
To successfully advertise your products using Google Shopping, there are a few things you should pay special attention to. There are three main areas that are important to the success of your ad:
- Data feed for your ad
- And design your ad content
- Reasonable click bidding - because you only pay if people actually click on your ad.
If your shopping ads are optimized in these areas, your product will rank higher, have higher traffic and sales at reasonable advertising costs!
Google Shopping ad formats: Where will products be displayed?
Google Shopping ads can be seen by your customers in different ways. In Google Search, Shopping ads will appear next to search results and within Google Image Search. You’ll also find them under the Shopping tab in Google Search.
If you select the "Include search network partners" option for your ad, it will also appear outside of Google search on Google's partner websites.
The Google Display Network, along with YouTube, Gmail and Google Discover, also offers great potential for your ad visibility – because here customers can see your shopping ads on three popular Google network platforms at once.
With CSS you get the advantage of CSS software, lower cost and greater reach.
More clicks and sales at 20% lower cost - how? All Google Shopping ads in the EU require the Comparison Shopping Service (CSS), a price comparison portal.
Google Shopping is CSS itself, but it takes 20% of your budget as a margin. This effectively leaves only 80% of your budget for your ads.
To save: There are many price comparison portals that waive the 20% markup – so your entire advertising budget goes into your ads. As a result, you have to pay less for better ad placement, they are shown more often in the first positions, and therefore get more clicks and customers.
How Google Merchant Center Works
With Google's free Merchant Center, you can enter product data for the products you want to promote.
All the items you want to advertise on Google Shopping are collected in Merchant Center and passed to Google. This includes, all possible specifications such as: your product price, availability, size, .... but also we add an attractive product description and an aesthetic product image that encourages potential customers to follow the link to your product page and buy your product.
Create the perfect product summary for optimal success.
Product data for your products is key to the success of your Google Marketplace advertising campaign.
Detailed and up-to-date information is the foundation of every advertisement, because this is the only way potential customers can find your products when searching for your products or similar products.
You can specify a variety of properties that provide users with information relevant to their products, such as brand, price, and product category.
It is important that all information meets Google's requirements. We help you create the perfect data feed for your products!
Improve and develop your product feed with Clicks Radar
To accurately reach potential buyers through your Google Shopping campaign
Need to improve your data feed? We help maintain and continually improve your product data.
Want to make your ad stand out from your competitors? Then we can help you rank higher on Google with merchant promotions and customer reviews.
It is essential to register your products in the Google Marketplace and launch targeted advertising campaigns. These steps represent the essential difference for success, as they guarantee your business a significant increase in financial returns and an effective presence on the Internet.
Our goal is to increase visits to your website and increase revenue.
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