PPC Advertising: How to Beat the Competition and Attract More Customers
Our partners in the service and retail sector saw significant growth, with an increase of 70% in qualified visits and 35% in sales during the first six months of their campaigns with us.
With Google Ads, you can reach your target audience and potential buyers when they are searching for what you offer. Google AdWords offers endless possibilities, from search advertising to display ads with remarketing or video ads on YouTube.
Microsoft Ads
By advertising on Microsoft Bing, you can reach a whole new target group with your ads. Additionally, select search network partners Ecosia, DuckDuckGo, or Yahoo! Search to reach even more potential customers.
As an online retailer, you can use Google Shopping ads to reach your customers whenever they search for your products. Showcase your items with attractive images, display the price, and add additional promotions like discount codes or free shipping. With us as a Google Shopping Premium CSS partner, you can also save 20% on click-through rates.
Google Ads to reach your target audience
90% of Internet users see Google ads - Make your business visible!
With Google Ads, you can reach your target audience exactly when they are searching for your company, products or services. Use the different capabilities of AdWords such as Google text ads, Google image ads, remarketing or YouTube video ads.
We work daily to improve your campaigns, optimize keywords and ad texts, thus ensuring success with your target customers.
Together we develop new solutions that set you apart from your competitors.
Google Shopping
Digital store window for your online store. Save up to 20% on click costs with full performance of your shopping ad
For online retailers, Google Shopping in the AdWords world is one of the best advertising options for more sales and customers. With an attractive combination of images and texts, you can present your products on the Google search results page.
We optimize your Google Shopping product data feed in Google Merchant Center and create product titles that match potential customer searches. Plus, you can save 20% with our CSS price comparison portal, helping you get cheaper click-through rates, higher visibility and more sales.
Microsoft Ads
Reach new audiences with Bing Ads
Microsoft Bing offers advertisers another opportunity to reach their target audience. You appear at the top of the search results page when potential customers search for you.
Bing also offers Shopping Ads for online retailers, through which interested users can reach your product page with just one click. The special feature of Bing Ads: you can activate search network partners Ecosia, DuckDuckGo and Yahoo Search with just one click. This way, users can find your ads on 4 different search engines - with just one ad campaign.
We are Google partners and we guarantee to provide you with a highly professional Google Ads service.
What is PPC and how does it work?
Get more customers with pay per click marketing campaigns
Hanapin Marketing reports that 79% of marketers find paid search marketing beneficial to their business. As a result, about 62 percent of industry players said they will continue to increase their PPC advertising budget in the coming years to attract new customers looking for their services.
According to WebFX, the amount of company investment in PPC campaigns will exceed $190 billion in 2024. It is clear that PPC has become one of the most widely used marketing frameworks to generate higher ROI. However,
What is pay-per-click and how can it boost your digital marketing efforts?
The PPC experts at Clicks Radar explain what paid search is and how it works to walk you through the basics of PPC management. By understanding pay-per-click, you have a better chance of launching profitable campaigns.
Learn all about PPC marketing and discover how our PPC marketing agency can help you achieve success.
What is PPC?
Pay-per-click marketing is a paid search model used to build brand awareness, promote brand offers, and instantly attract specific audience segments.
With PPC, advertisers only pay each time a user clicks on their PPC ads – hence the name pay-per-click.
People often think of Google PPC when they hear or talk about pay-per-click. But pay-per-click goes beyond Google’s search engine results pages (SERPs) and the Google Display Network. Social sites like YouTube, Facebook, Pinterest, and LinkedIn also use the pay-per-click model.
PPC allows marketers to strategically place ads on a variety of online marketing platforms to make their products and services highly visible to their target market. This means that the ads you see across the web are pay-per-click ads.
What are the different types of PPC ads?
Now that you know what paid search is, the next step is to understand the different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience.
Our PPC advertising agency works closely with your team to determine the right PPC ads you can use to fill your sales funnel.
There are several types of PPC advertising available, depending on your goals:
Search ads are the most common form of paid search marketing. Pay-per-click ads appear to people who are already searching for your industry or brand offerings online.
These ads are suitable for short sales cycles or promoting a one-time campaign.
Our PPC advertising company recommends search advertising for businesses that aim to gain strong, high-quality leads from new customers.
Display ads are known to reach more than 90 percent of online users. Display ads appear on Google partner sites, targeting people who have visited sites related to your business.
Display ads augment images and text to grab the attention of online users and persuade them to take action.Our PPC advertising agency recommends display ads for businesses with long sales cycles and niche or luxury clients.
Social Media Advertising
Paid social media advertising is the fastest growing segment of pay-per-click advertising services. Social media ads appear on social media platforms, such as Facebook, LinkedIn, and Twitter.
It is programmed to reach prospects based on their hobbies, networks, interests, and other factors. Social media advertising is best suited for brands with an active social media presence and precisely targeted customers.
Retargeting is one of the best ways to reach customers. Remarketing ads remind people who have already visited your website to come back and motivate them to complete the purchase.
Unlike search ads, retargeting ads are relatively cheaper due to lower competition and precisely targeted customer segments. Our PPC marketing company uses smart ad formats and extensions to produce significant results with your PPC campaign.
Google Shopping ads appear in a slideshow above or next to the main Google search results, showing products and prices on Google search results pages (SERPs) before they click through to anyone's website.
Our PPC agency recommends Google Shopping Ads for e-commerce businesses that have a high volume of products and aim to reach customers with clear purchasing intent.
In-stream ads are also known as YouTube ads. These are pay-per-click ads that appear in YouTube search results, YouTube videos, and video partners on the display network.
YouTube ads present your brand in a unique and memorable way. Facebook recently launched in-stream ads, allowing businesses to place their ads at the best natural openings and breaks in video content.
Gmail Sponsored Promotions are an effective way to generate direct response leads. GSP allows you to reach interested customers directly in their inbox.
Unlike YouTube ads, GSP has click-to-call capability that allows your target audience to make direct calls to you and convert at any point in your sales funnel. Our PPC company sets up your GSP to maximize its targeting capabilities and generate high-quality clicks.
Local services ads follow a pay-per-lead model. This means you don’t have to pay for clicks that don’t convert into leads.
Local services advertising is only available for markets with a geographic location, including HVAC companies, electricians, plumbers, and locksmiths.
Our PPC company partners with local service providers to make their business more visible to target audiences.
Our goal is to increase visits to your website and increase revenue.
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